Hello Hello!

Rise and shineeeee. Welcome to another Monday morning.

In my email last night, I told you that we are opening cohort 3 of the Write Right Academy in January, and I promised to give you a full breakdown of everything to expect in this new cohort.

So, that's exactly what I'm doing in this email.

Pay close attention, and if you'd like to join us in January, I have very important information for you here, okay? Let's go.

First, let me announce to you that we are restructuring the academy. We've been working undercover to give you a better structure, and now it's almost ready.

Before I tell you what's changing, let me tell you why.

Over the past few cohorts, one thing I've noticed is that learning to write professionally is not something you can necessarily achieve by attending a few classes, listening to different tutors, and collecting notes.

There's so much more to it.

You need to understand how writing works. You need to learn how to approach different writing assignments, develop your ideas, research properly, communicate clearly, and, most importantly, understand what it takes to turn your writing skills into something you can build a career around.

And I started feeling that we needed to give our students a much more complete learning experience.

I didn't just want people to leave the Academy saying, "I attended a writing class."

I wanted them to leave with a stronger understanding of writing, practical experience, a clearer picture of the industry, and the confidence to pursue opportunities.

So, for Cohort 3, we're doing things differently.

INTRODUCING A NEW FOUR-WEEK WRITE RIGHT ACADEMY EXPERIENCE.

This time, we're taking our students through four carefully structured weeks, with each week building on what they've learnt before.

Here's what we're planning:

WEEK 1: THE FOUNDATION OF WRITING

We're starting with the basics, and I mean the actual basics.

Whether you've been writing for years or you're just beginning to explore writing as a career, there's always something to learn about the craft.

I'll be personally taking students through this first week.

We'll explore how to develop ideas, understand your audience, structure your thoughts, write clearly, research and fact-check, edit your work, and approach writing with more intention.

We'll also talk about the different forms of writing and how to become a more versatile writer.

There will be recorded lessons students can work through at their own pace, assessments to test their understanding, and live sessions where we'll have conversations, answer questions, and review their work.

WEEK 2: SEO AND PROFESSIONAL CONTENT WRITING

Writing professionally means understanding that you're not always writing just because you have something to say.

Sometimes, you're writing to answer a question, solve a problem, reach a particular audience, or help a business achieve a specific goal.

That's where SEO and professional content writing come in.

We'll have a specialist tutor take students through the world of SEO writing, keyword research, search intent, content briefs, blog writing and content optimisation.

Students will learn how to create content that is useful to readers while also understanding how search engines work.

And, of course, they won't just be listening to lessons. They'll be practising too.

WEEK 3: TURNING YOUR WRITING SKILLS INTO INCOME

Now, this is an important one.

Because what is the point of developing a skill if you don't understand how to put it to work?

During this week, we'll explore the business side of writing.

How do you find clients? How do you position yourself? How do you build a portfolio? How do you pitch your services, price your work, and manage client relationships?

We'll also discuss the different opportunities available to writers and how to approach the business of writing professionally.

A specialist tutor will lead this week, helping students understand what it takes to build a sustainable writing career.

WEEK 4: THE WRITER'S PRACTICUM

This is probably one of the parts I'm most excited about.

We don't want students to spend four weeks learning different things without having the opportunity to bring everything together.

So, in the final week, they'll get to work on a practical writing assignment.

Think of it as receiving a brief from a client.

They'll have to understand the assignment, conduct research, develop their ideas, create an outline, write, edit, and submit their work.

They'll also get to present what they've worked on and receive feedback.

The idea is to allow them to experience the kind of thinking and processes involved in handling professional writing assignments.

By the end of the programme, we want every student to have something tangible they can look at and say, "I worked on this. I understand what went into it, and I know how to improve it."

BUT THERE'S MORE...

We're also introducing a private student learning portal.

This means students will have a dedicated space where they can access recorded lessons, follow their learning progress, complete assessments, and keep track of their activities throughout the programme.

There'll also be live classes, practical assignments, a student community, a final examination, and a leaderboard to make the learning experience more engaging.

WHO IS THIS COHORT FOR?

One thing I want to make clear is that you don't have to be an experienced writer to join Write Right Academy.

If you've always wanted to write but don't know where to start, you belong here.

If you've been writing for a while but feel like your skills need some structure, you belong here.

If you're interested in content writing, SEO writing, or building a career as a freelance writer, you belong here.

If you work as a professional in any other field, but you think you need to be a better writer for your personal benefit, then you belong here.

We're building this programme to help people become better, more confident, and more intentional writers.

ABOUT THE ENROLLMENT FEE

The enrollment fee of the academy remains the same. Yes, that's how much I care. Enrollment in the academy costs 150,000 Naira, but I have a special IDEAS day offer for you. I'll share that with you in another email.

A LITTLE SOMETHING ABOUT THE TIMING...

Cohort 3 officially begins in January 2027.

We're opening registration on November 28, 2026, which is also the day of IDEAS, our physical event for writers in Lagos.

We'll have a special announcement around registration that day, but I'll save the details for another email.

For now, I just wanted you to know what we've been working on and give you a proper picture of what the next chapter of Write Right Academy looks like.

I've always believed that writing is a skill that can open doors in ways you may not even have imagined.

I've seen people discover their confidence, find opportunities, work with clients beyond their immediate environment, and begin to take their writing more seriously.

And I want us to create an environment where more people can experience that kind of growth.

That's what Cohort 3 is about.

More than anything, I want you to know that we're putting a lot of thought into this.

It's going to be a different kind of experience, and I'm genuinely excited about it.

I'll tell you more soon.

Phew! This is a long email, maybe the longest email I have sent to you. But I wanted to fully explain everything to you because you know how I like being transparent with you.

If you read this entire thing, it means you're interested in joining the academy in January. You can simply send me a DM with any other questions you might have.

I'll talk to you soon.

Love,

Professor.